Explore your audience by checking the hashtags. Search for groups and see how your competitors work on similar platforms. Let's say you noticed that some of your competitors have a lot more followers on Facebook than, for example, Pinterest. Most likely, you should actively develop your Facebook page and increase the number of followers on Instagram.
If you want visitors to your social networks to eventually buy something in your online store, you need to interest them in interesting content, keep their attention.
The easiest way to do this is by examining your site's Google Analytics statistics data. Find out which pages are more popular. On this topic, you need to create a series of small notes for social networks. You can prepare an infographic. Such material increases brand awareness and increases sales.
Video content works well, it provides a positive return on investment (ROI). If you don't have the ability to post videos on YouTube and TikTok, you can create small videos for Facebook and Twitter.
User Content (UGC) is an effective way to dramatically increase sales and gain the trust of new visitors.
This is any user interaction with you and your product (brand): reviews on social networks, mentions with branded hashtags, images or videos. Experience shows that such material becomes an incentive for making a purchase decision, creates a habit.
You can ask your followers to share your posts. For example, write about your favorite purchase. About funny occasions. People are wondering what their friends care about, so they will follow the link even if they have never heard of a brand or company.
User content has become the mainstay of the internet, from Geocities' home pages in the late 1990s to DeviantART's online gallery and reviews on Yelp and Amazon.
FOMO is a fear of missing an interesting, common phenomenon among regular users of social networks. By announcing time-limited sales and events, you create a need and motivate for an urgent purchase. Of course, this should be used carefully and consciously. You need a customer who won't feel like buying is a rash decision, a gaffe and a mistake. 60% shoppers typically make impulsive FOMO purchases less than 24 hours after they see the ad.
Daehan Trading Procedures
There are many ways to use social media marketing, boosting sales and promoting business. Keep a close eye on analytics on selected platforms. With it, you can learn a lot about which strategies work, as well as the needs and pain points of your target audience.
Daehan Trading helps prepare new brands for launch by making detailed marketing and promotion plans online and social media, helping to increase customer engagement and trust. Daehan Trading marketers work with real-time analytics of customer sites, which gives them the opportunity, having a complete understanding of user behavior, their expectations, interests and motivation to buy, to recommend to customers new and proven methods for attracting and retaining a target audience.